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Departments - BTTM

3-years, full-time Degree Programme comprising six semesters.


This programme aims to develop effective and innovative managers for the international and domestic tourism industry of tomorrow and to develop entrepreneurial skills in the field of travel and tourism.

Prospects
Employment opportunities (with Private and Public Sector companies) in the field of travel and tourism, as well as preparation of foundation for those who wish to pursue studies in this professional discipline.

Academic Qualification Requirements
Candidates from any one of the following categories:
Passed in/Appeared for 10+2 from any recognized Central/State Board of Higher Secondary Education, under 10+2 system in India/Bangladesh/Nepal/Bhutan/Srilanka/Myanmar.
Passed in/Appeared for Intermediate or 2-year Pre-University Examination conducted by a recognized Board/University.
Passed in/Appeared for Final Exam of the 2-year Course of the
Joint Services Wing of the National Defence Academy.

Passed the Senior Secondary School Examination conducted by the National Open School with minimum five subjects as per CBSE Scheme.

Curriculum Coverage
All general management modules alongwith Tourism Marketing, Eco-Tourism, Adventure and Sports Tourism, in-depth Case Studies, Role Playing, Management Games and Personality Development Programmes, combined with Stress Management, airlines ticketing and field trips. The course includes specialisation in various areas.

Courses

  • Travel & Tourism Industry
  • Principles of Marketing
  • Introduction to Accounting
  • Business Communication
  • Computer Fundamentals
  • Tourism Management
  • Communicative English
  • International Tourism
  • Organisational Behaviour
  • Quality Management of Tourism
  • Eco-tourism
  • HRM
  • Principles & Concepts of Hoteliering
  • Event Management
  • Stress
  • Management
  • Business Economics
  • Tourism Marketing
  • Financial Management
  • Hotel & Tourism Laws
  • Ticketing, Travel Agency & Tour Operations
  • Application of IT in the Hospitality Industry
  • Principles of Management
  • Adventure & Sports Tourism Management
  • Art Heritage of India
  • Geographical Perspective of Tourism Centres of India
  • Specialisation
  • Supervisory Work Exposure (12 weeks).

Extra Curricular Activity
 
As per industry requirements, a comprehensive course on “Grooming-o-logy” will be conducted,during which a student will learn the basic intricacies of the following at no extra cost:

  • How to carry oneself
  • Aspects of proper grooming
  • Table Manners
  • Dress Sense       
  • Body Language.


Assessments
 
Every semester, students shall have to take a written examination conducted by the West Bengal University of Technology. This would be supplemented by internal examinations and project and case study assignments.
5% of the seats are reserved for NRI/Sponsored candidates.
The admission enrolment fee is Rs.30,000/- (which can be paid in cash or by Demand Draft, payable in Kolkata, favouring Sylvan College of Management Studies).

Course Curriculae


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