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3-years, full-time Degree Programme comprising six semesters.
This programme aims to develop effective and innovative media personnel for the international and domestic print, electronic and web media industry of tomorrow.
Prospects
Employment opportunities (with Private and Public Sector companies) in advertising, press media, electronic media, display media, web media, event management and NGO communication, as well as preparation of foundation for those who wish to pursue studies in this professional discipline.
Academic Qualification Requirements
Candidates from any one of the following categories:
Passed in/Appeared for 10+2 from any recognized Central/State Board of Higher Secondary Education, under 10+2 system in India/Bangladesh/Nepal/Bhutan/Sri Lanka/Myanmar.
Passed in/Appeared for Intermediate or 2-year Pre-University Examination conducted by a recognized Board/University.
Passed in/Appeared for Final Exam of the 2-year Course of the Joint Services Wing of the National Defense Academy.
Passed the Senior Secondary School Examination conducted by the National Open School with minimum five subjects as per CBSE Scheme.
Curriculum Coverage
The latest media and mass communication modules, including hands-on training on current audio, video, print, display/web media equipment and machinery. The course includes specialization in various areas.
Courses
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Development Communication
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Principles of Management
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Computer Application in Communication
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Communication Skills
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Journalism
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Marketing
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Creative Writing
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Electronic Media
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Script-writing
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Advertising
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Public relations
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Corporate PR & Event Management
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Web media and News Portal
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Graphics and Animation
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Advance Mass Communication
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Television Production & Post Production
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Running an FM Studio
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Media Research
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Specialization Project.
Extra Curricular Activity
As per industry requirements, a comprehensive course on “Grooming-o-logy” will be conducted, during which a student will learn the basic intricacies of the following at no extra cost:
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How to carry oneself
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Aspects of proper grooming
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Dress Sense
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Body Language
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Preparation for interview
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Communication skills both oratory and written.
Assessments
Every semester, students shall have to take a written examination conducted by the West Bengal University of Technology. This would be supplemented by internal examinations and project and case study assignments.
5% of the seats are reserved for NRI/Sponsored candidates.
The admission enrolment fee is Rs. 30,000/-
(which can be paid in cash or by Demand Draft, payable in Kolkata,
favoring Sylvan College of Management Studies).
Course Curriculae
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